{"id":68,"date":"2008-04-08T16:28:17","date_gmt":"2008-04-09T00:28:17","guid":{"rendered":"http:\/\/driph.com\/words\/?p=68"},"modified":"2008-04-12T17:50:57","modified_gmt":"2008-04-13T01:50:57","slug":"brad-wardell-discusses-impulse","status":"publish","type":"post","link":"https:\/\/driph.com\/words\/2008\/04\/brad-wardell-discusses-impulse\/","title":{"rendered":"Brad Wardell discusses Impulse."},"content":{"rendered":"<p><a href=\"http:\/\/www.gamesetwatch.com\/2008\/04\/qa_stardocks_wardell_talks_dis.php\">Q&#038;A: Stardock&#8217;s Wardell Talks Distribution Revolution With Impulse<\/a><\/p>\n<blockquote><p><strong>Do you have any research besides your success that suggests that supporting the game after release does increase its sales?<\/strong><\/p>\n<p>BW: It would be so hard to do a truly scientific study on that, but I think common sense says it does. First of all, every time you do an update, you get some media coverage of it, so that&#8217;s almost like free advertising.<\/p>\n<p>Two, some number greater than zero of people who want to pirate it who don&#8217;t want to go through the trouble of trying to find yet another update are going to buy it. So it&#8217;s certainly not going to cost you sales. Therefore, it has to increase sales.<\/p>\n<p><strong>I&#8217;m just thinking about the cost of developing the update.<\/strong><\/p>\n<p>BW: It doesn&#8217;t cost very much. Like on Demigod, we&#8217;re going to do a full year of updates for that, too. Gas Powered Games has converted over to the way we&#8217;re doing things.<\/p>\n<p><strong>When you&#8217;re doing the budgets for your game, you know this far out for a game that&#8217;s not coming out for a year that you&#8217;re going to do a full year of updates for Demigod. How does that affect the budget? Do you decrease the budget for the initial product, instead having a full budget over the course of the product&#8217;s lifespan which includes all the updates?<\/strong><\/p>\n<p>BW: We just increase the budget overall. So the main game doesn&#8217;t lose anything. You just add a little bit on the back, and you&#8217;re going to make it up in extra sales.<\/p>\n<p><strong>That&#8217;s really interesting, because it sounds so counter to the mercenary way that a lot of things in the game industry are run.<\/strong><\/p>\n<p>BW: Yeah, but everyone says that the PC game industry is dying. Maybe they should change course.\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Q&#038;A: Stardock&#8217;s Wardell Talks Distribution Revolution With Impulse Do you have any research besides your success that suggests that supporting the game after release does increase its sales? BW: It would be so hard to do a truly scientific study on that, but I think common sense says it does. First of all, every time [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[36,5],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-mlp","category-video-games"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":0,"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"wp:attachment":[{"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/driph.com\/words\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}